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Welcome to GEN

Helena Malogorski

Mirjana Malogorski


Gen d.o.o. company was founded in 2005 by Mirjana and Helena Malogorski. The idea for establishing this company was derived from healthy lifestyle and a desire to convey personal experiences to the general population. We won numerous awards for innovation and quality of our unique products.

We continually work with the world's best producers of natural products, who have have noticed and respect the effectiveness, freshness and originality of our products.


Our mission

Our primary mission is to bring people closer to nature again, and to use the nature to manage their health and vitality.

While developing business cooperation with Croatian and foreign companies, we actively contribute to a higher business level, but also the development of social sensitivity.

Our philosophy

The philosophy of our business is to provide the shortest path from the nature to your health, because only fresh herbs and natural foods can transfer their energy to the man.

Our promise

Our authentic Croatian products based on certified fresh herbs will always be ideal for people with busy lifestyle, who want to consume 100% natural dietary supplements, without harmful side effects.



Over the last 30 years she has participated in many European health institutes, where she studies the effect of medicinal plants on human health, the impact of wild edible herbs, vegetables and fruit on health and longevity, the impact of the energy of trees and water on human health.

In 1994. she completed Business Management school in Austria. She participates in a variety of specialized European health and healthy foods fairs, making a contribution through many free lectures on various topics: health, longevity, and lifestyle. She is transforming her 50-year-old family tradition of knowledge of herbs and healthy natural foods into innovative products for a variety of health problems, and into numerous tips that help people throughout Europe. Living most of her life in Europe, she is actively promoting Croatian products for healthy life and Croatian natural resources.


Born in Germany (Berlin), where she still actively promotes Croatian healthy products.

Her research, knowledge and love of wild medicinal herbs and organic products were transformed into the first Croatian master-economic thesis of that kind. She is actively participating in specialized international fairs for healthy food and natural medicine, making a contribution through teaching and counseling.

She turned her love of medicinal herbs and healthy food into her personal lifestyle.

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